Microdose
Strategy intelligence platform
Your agency charges $50k a month.
We charge $49.
Microdose is a strategy firm that runs on software. AI-powered brand positioning, creative briefs, and cultural intelligence — at the speed of thought.
“What would your competitor never say?”
The problem
The agency model is broken.
You already know this.
$50k+/month retainers — for a team that works on 12 other brands simultaneously. Your "dedicated strategist" is splitting attention across a fast-food chain, a fintech startup, and a luxury fashion house. On a good week, your brand gets Thursday afternoon.
6-week positioning workshops — that produce a 40-slide deck no one opens after the Tuesday presentation. Weeks of "discovery" that discover what you already know. Internal reviews that exist to justify headcount. A final deliverable optimized for the agency's portfolio, not your business.
Creative briefs written by juniors — then reviewed by a mid-level, then presented by a senior who's never read the research. The person who "leads your account" has a meeting with you once a month. The person who actually does the work has never met you.
You're not paying for strategy. You're paying for overhead.
The comparison
What actually happens.
Your agency
Total: 9 weeks · Cost: $112,500+
Microdose
Total: 1 hour · Cost: $49/month
Same strategic rigor. 1/100th of the time.
The intelligence
Not a chatbot.
A strategist.
Trained on the canon. Russell Davies. Mark Pollard. Martin Weigel. Byron Sharp. Douglas Holt. The strategic AI behind Microdose doesn't generate marketing copy — it reasons about brand positioning the way the best strategists in the world do. It understands cultural territories, audience tensions, and competitive gaps.
Asks the hard questions. “What would your competitor never say?” “If your brand disappeared tomorrow, who would notice and why?” “What does your audience believe that isn't true?” Not templates. Not forms. Strategic interrogation that finds truth.
Never satisfies too early. The AI pushes back. Challenges your assumptions. Names the elephant in the room. Points out where you sound like everyone else. Comfortable positions are rejected — if it's comfortable, it's already taken. The goal isn't a position everyone likes. It's a position that makes your CEO slightly nervous.
Real conversation from a positioning workshop. The AI doesn't agree — it interrogates.
The output
Strategy that breathes.
As you talk, a living position document crystallizes in real-time. Not a template filled in with your words — a strategic artifact that emerged from the tension in what you said. Every field traces back to something real. No filler. No agency-speak.
Statement
We don't sell running shoes. We sell the proof that you showed up.
Territory
The daily act of choosing discomfort
Tension
People buy performance gear to feel athletic — not to perform
Audience Truth
They don't need motivation. They need permission to be mediocre and still show up.
Objective
Reposition from performance aspiration to daily ritual
Insight
The hardest part of running isn't the run. It's putting on the shoes.
Proposition
The shoe for people who almost didn't go.
Tone
Honest, unglamorous, warm. Never preachy.
Example output from a real positioning workshop. Position → brief in one click.
The math
Do the math.
156x less expensive.
1,000x faster.
For you
Built for people who
think for a living.
Brands & companies
Who know positioning matters but don't have a $50k strategy retainer. You need sharp, honest brand strategy — not another slide deck. Microdose gives you the strategist without the agency.
Startups & founders
Who can't afford to "figure out positioning later." That's how brands die slowly. You need it now, you need it right, and you need it at the speed you move.
Agencies & strategists
Who want to move faster without sacrificing depth. A thinking partner that keeps up with you — not another dashboard that turns strategy into a form.
Solo creators & consultants
Who advise brands but need a sharper toolkit. Use Microdose as your strategic backbone — cultural signals, audience insights, and positioning you can stand behind.
The environment
Five rooms.
One strategic journey.
Each room is a stage in the strategic process. Walk through them in sequence, or jump to where you need to be.
The Observatory
Cultural signal detection.
The Deep
Audience psychology and philosophical positioning.
The Studio
Brand strategy workshop and brief generation.
The Workshop
Content execution engine.
The Mirror
Impact measurement and learning loop.
How it works
Agency-grade strategy.
Software speed.
Start a conversation
Our AI strategist asks the questions agencies avoid. Not "tell me about your brand" — but "what would your competitor never say?" A real strategic workshop, compressed into a conversation.
Watch your position emerge
As you talk, a living position document crystallizes in real-time. Statement, territory, tension, audience truth — every element traces back to something you said.
Generate briefs that work
One click transforms your position into actionable creative briefs. Objective, insight, deliverables, metrics — specific enough to execute, open enough to inspire.
Pricing
Less than your agency's
monthly espresso budget.
Solo
For independent strategists
Billed annually
- 1 user
- Unlimited threads
- Position workshops
- Brief generation
- PDF export
- 5 rooms (as released)
Studio
For small strategy teams
Billed annually
- Up to 5 users
- Everything in Solo
- Team collaboration
- Brief versioning & history
- Priority AI models
- Custom brief templates
Agency
For agencies and large teams
Billed annually
- Unlimited users
- Everything in Studio
- White-label exports
- API access
- Dedicated support
- Custom AI model tuning
Your brand deserves strategy that takes it
as seriously as you do.
No credit card required. Start for free.